The Open Marketing Cloud: A no-BS demo of Mautic?s marketing automation platform - Search Engine Land
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Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you?ve licensed along with the proprietary systems your company has ?
Bing says it is improving web crawler efficiency - Search Engine Land
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Bing is working on making sure its crawler doesn't miss new content and at the same time overload your web servers.
SearchCap: The open marketing cloud, Bing improves web crawler efficiency, more - Search Engine Land
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping - Marketing Land
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The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information.
An Eye for Photography, but a Google Suite for Events
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She was a photo editor. Now she’s an events manager. Whitney Richardson discusses how her career shift at The Times has changed her tech habits.
Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers - Marketing Land
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Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans study.
5 Ways to Optimize Your Instagram - Social Media Explorer
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It is essential to optimize your Instagram if you want to successfully market your brand in the social media world. Instagram is saturated with businesses, brands, and influencers that are all vying for their audience’s...read more
Facebook cracking down on ads with clickbait headlines, sensationalized language - Marketing Land
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The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized.
Marketing Day: Facebook fights low quality ads, Pinterest updates Ads Manager, Twilio acquires SendGrid - Marketing Land
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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Political Engagement Around the World | Pew Research Center
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Aside from voting, relatively few people take part in other forms of political and civic participation. But a 14-country survey finds that some could be motivated to participate on issues like health care, poverty and education.
Netflix’s Cash-Fueled Road to Streaming Dominance
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The streaming service surprised Wall Street with huge gains in subscribers in the third quarter. The results showed why AT&T and Disney spent big on their latest acquisitions.
How Brands Can Avoid Overpaying For Media | Branding Strategy Insider
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The winner’s curse, a finding based on economic theory, should concern brands. It’s the idea that the winner of an auction tends to pay more for the goods The winner’s curse, a finding based on economic theory, should concern brands.
3 Simplest Signs Of A Cheating Partner - PsyBlog
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Three ways to predict adultery.
Recognizing You Are the Value Proposition
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The question reads, “How do you differentiate when you have no advantage on service offerings?” Another prompt read, “We are struggling because we used to have no competitors and now we have a strong competitor in our market. We also haven?t had a new product in five years.” All of us work in crowded markets ?
MoviePass’ parent company is under investigation for allegedly misleading investors
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The probe feels like a death knell for the once-appealing movie-ticket-subscription service.
The Worst Relationship Pattern - For Some Couples - PsyBlog
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The pattern is highly damaging to some relationships.
3 Examples Of Blogs With Effective Marketing Strategies In Action - Social Media Explorer
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Advice for building and marketing your blog can be found all over the internet. Most of this advice consists of tips for applying basic marketing principles in an online format. For example, strong lead generation...read more
Dear Radio: Turbo-charge your Christmas radio campaigns
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by Paulo Dias. Here are some simple tips to apply to your radio advertising to improve your chances of cutting through this time of year.
The Facebook Pixel Update: What It Means & How To Use It
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Find out how you can better utilize Facebook’s latest pixel update and improve your Facebook advertising accuracy.
How to Send Emails With More Confidence
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‘Send anxiety’ – it’s a real thing. I have been sending emails my entire career, and to this day I still hear a little voice saying, “Read it one more time. There must be a typo somewhere
Twitter’s Russian troll problem: There’s good news and bad news
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Russia’s divisive tweets were more effective than Iranian propaganda posts, according to the Atlantic Council’s Digital Forensic Research Lab.
Our Habits Make Us: Weekend Habits of Highly Successful People
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If you’re feeling restless, demotivated, and sleepless, you might want to look at your screen habits. Patient.info recently did a survey of over 2,000 people. They found that people who binge-watch tv are three times more likely to feel depressed, anxious, sleepless and empty. This was especially true of the 18-24-year-old crowd. But highly successful people will not be among those surveyed. Why? Because they spend their weekends wisely. This doesn’t mean they’re workaholics. On the contrary, ma
Using Values to Building Your Brand Story | Rising Above The Noise
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NEW EPISODE of One Minute Wednesday!! It's one of the biggest challenges companies face. This is the secret to Using Values to Building Your Brand Story.
Discrimination for Personality  ? Should You Have to Hide the Real You to be Accepted?
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Yup. I am feeling it right now. I?ve been looking for a job since June of this year (2016). Given that I have 14 years of experience, that can?t be why I am not getting consideration. I…
The Algorithm: What they are really talking about is the Ranking System
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image source Many people think ?the algorithm? is a singular algorithm. It?s actually a combination of many different patented ideas. The ranking system uses (in no particular ord…
A Solopreneur’s Guide to Great Relationships with Clients - Marketing Mojo for Small Business
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In the sea of distinguished experts who all strive toward creating a circle of loyal clients and placing themselves in the top ranks of the market, finding your much-deserved place is not an easy task, especially if you are a solopreneur. Solopreneurs are self-motivated people who are entirely responsible for their client relationship and, ultimately, ?
Where Can Artificial Intelligence Improve Your CX?
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Remember when Artificial Intelligence (AI) was something from a science fiction movie or television show? Characters such as Rosie from The Jetsons, Hal from 2001: A Space Odyssey, or Ash from the mo?
6 Tips for Multicultural Influencer Marketing That Doesn’t Miss the Mark
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Three influencer marketing experts share the pivotal roles diversity and inclusion are playing in the field—and how brands can ensure they get multicultural influencer marketing right.
USA Gymnastics' Errors Form a Primer in Crisis Mismanagement
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With so many examples of how not to navigate crises in the news, you'd think more brands and organizations would know the basics of managing them. While Bono's ouster was far from an isolated incident. She is the 4th senior official to leave USAG in the past six months. Bono replaced CEO Kerry Perry, who quit after 9 months in the job.  The entire 21-member USAG board resigned in late January 2018, days after Nassar was sentenced to serve up to 175 years in prison on seven sexual assault charges
This plug-in creates a “dark mode” version of any website
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Whether you simply like dark UI or you’re looking for accessibility tools for the web, Dark Reader is a boon.
Shark Tank Deal: Shed Defender Accepts $250,000 From Lori Greiner
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Shed Defender, a company owned by brothers Tyson and Miles Walters of California, came into the Shark Tank seeking $250,000 for 10% equity of their business. The company?s flagship product is a?
Building Loyalty: B2B Digital Marketing and Customer Retention Nowadays
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Reaching new customers has never been an easy job. Even with all the advantages provided by today’s technological tools and online channels at your disposal, it’s still a long and expensive journ?
When I say Dunkin' you say ... - McLellan Marketing Group
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Brands are born and grown in the hearts of our customers. Listen in on a little story of a brand (Dunkin' Donuts) that may need to relearn that lesson.
Benefits of Drip Email Marketing Campaigns
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Wouldn’t it be so easy if your email marketing could seamlessly tie your new leads with your existing sales funnel? The emails you send out to your potential leads would always be relevant while th?
The mechanics of a successful webinar - McLellan Marketing Group
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Learn the mechanics of executing a webinar well, so when you’ve got your content ready, you get the biggest bang for the buck.
What Does “Insight” Mean In 2019 And Beyond?
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The concept of providing our customers rich insight has become “standard” for complex B2B selling for at least the last 7 years. Some of us have been doing that all our careers-without knowing th?
Storytelling in the Age of the Connected Customer | Marketing Insider Group
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This post was originally published on this site How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing.  Factors such as wavering legislation, value-based   care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction ?
SEO Is Measurable Marketing
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NEEDS TO BE RE-WRITTEN Every element of your SEO can be measured, evaluated and corrected. By doing this continuously, you can find out your return on every SEO dollar invested. SEO Is Not A Cost B…
The Pursuit of Recognition
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image source Some might call this vanity, and on some levels, that?s correct. However, good deeds and making an impact in the world are important things to acknowledge. It?s when they a…