Kelly Marie Tran: I Won’t Be Marginalized by Online Harassment
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BUSINESS : MARKETING
The “Star Wars” actress was “brainwashed into believing that my existence was limited to the boundaries of another person’s approval.” Now she’s taking a stand.
A checklist: Important SEO points to cover in a content campaign - Search Engine Land
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BUSINESS : MARKETING
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts.
Russians Say Their Government Did Not Try to Influence U.S. Presidential Election
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BUSINESS : MARKETING
Roughly seven-in-ten Russians say their government did not try to meddle in the U.S. presidential election in 2016. However, 85% say the U.S. tries to shape the internal affairs of other countries.
Instagram makes a play to keep users scrolling with new 'Recommended For You' posts - Marketing Land
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BUSINESS : MARKETING
The new feature being tested conflicts with the digital well-being initiative behind Instagram's "You're All Caught Up" feature launched last month.
Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups - Marketing Land
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BUSINESS : MARKETING
Along with fewer ad filters, Facebook is trying to fight discrimination with a new certification tool that is now part of its Ads Manager platform.
Google Analytics shows how to find Google Image search traffic when Google Images changes the referral URL - Search Engine Land
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BUSINESS : MARKETING
Curious how Google Analytics will show your traffic coming from Google Image search after the pre-announced referrer URL change? Google has documented it for us in a blog post.
Understanding the convergence of industry 4.0 and the rise of autonomous vehicles - Marketing Land
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BUSINESS : MARKETING
Contributor Joe Veverka looks at search as an indicator of attitudinal behavior shifts to better understand the rise of the autonomous vehicle (AV) and the mega-disruption of our time: convergence.
Twitch to monetize its Twitch Prime user base - Marketing Land
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BUSINESS : MARKETING
Twitch Prime users wanting an ad-free experience will have to upgrade to the $8.99 a month Twitch Turbo account.
As advertisers pull back on Facebook, Instagram's ad spend growth rate is booming - Marketing Land
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BUSINESS : MARKETING
Facebook's ad spend is at a standstill, but Instagram's is on the move. Here's a look at just how much it's up and what's driving the growth.
New Google Search Console has added the links reports from the old interface - Search Engine Land
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BUSINESS : MARKETING
Google continues to port features from the old Google Search Console to the new beta Search Console.
GDPR and WordPress: Why You Need to be Concerned
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BUSINESS : MARKETING
The web is abuzz about GDPR and it's something that WordPress website owners cannot ignore. While GDPR is focused on websites servicing the EU, in reality, virtually any website, anywhere in the world needs to be concerned about this ruling.
Managing The Brand Licensing Ecosystem | Branding Strategy Insider
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BUSINESS : MARKETING
If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. This test implies that a person can identify an unknown Brand licensing programs are built on effective motion in one direction only.
Why Do I Need Evergreen Content? -
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BUSINESS : MARKETING
Making your content go viral is considered nigh on impossible to plan for, and more often than not, timing and luck are the most crucial elements in the success of viral content. In fact, you are far more likely to be successful if you target consistent and predictable success over time. There are other ways ?
How to Make Sure Your Visual Content Drives Traffic | Marketo
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BUSINESS : MARKETING
Visual content can be the engaging piece of content marketing that draws in potential customers while delighting current ones. Explore several types of visual content including gifs, memes, video, and more.
Brands Get Social for the Super Bowl | prTini
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BUSINESS : MARKETING
Seven years ago, I wrote a blog post asking if Super Bowl ads would go social. Back then,
Why Marketers Are Still Struggling to Measure Engagement | Marketing Insider Group
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BUSINESS : MARKETING
The most engaging brands – the ones who are offering data-driven contextual experiences for customers – are the companies who are winning over the hearts and minds of consumers. And they are keeping them.Consumers gravitate to relevant, personalized experiences like moms to coupons. When well delivered, they aren’t just rewarding, they’re fulfilling.But, for all the ?
Tolerance wins in London | Placesbrands
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BUSINESS : MARKETING
We live in an increasingly intolerant era defined by the rise of Donald Trump and his ilk. Far-right parties are cropping up across Europe like an especially virulent rash. Much of popular sentiment towards refugees is inhumanly negative, as evidenced both in the press and in social media comments sections. But happily, there is at ?
Branding the Golden Ring: Case Study of Kostroma, Russia | Placesbrands
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BUSINESS : MARKETING
Now that destination branding has become popular worldwide, Russia is trying to catch up. However, the whole thing is seen by many as yet another way of money laundering and/or budget wasting. Russians are traditionally pretty pessimistic about most things that promise time-delayed results. They think their lives are likely to change drastically by then, ?
Who Wants to Write for the October 2018 Issue of FeedFront Magazine? -
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Share8TweetShare8 SharesWe are now accepting article proposals for issue 44 of FeedFront magazine through August 27, 2018. The next issue of FeedFront will be coming out in October 2018, and it will be snail mailed to tens of thousands of subscribers. Articles in FeedFront are 500 words or less, and we want content with concrete ?
5 Tips for Making Sure Your Influencer Marketing Is Worth the Money | Marketing Insider Group
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BUSINESS : MARKETING
Undoubtedly, influencer marketing is a very useful tool for businesses, big and small. It’s great for increasing your brand’s reach, gaining more leads, and boosting your sales. But just like every other tool, if done incorrectly, influencer marketing can become a waste of money, or even hurt your business. If you plan on utilizing influencer ?
Why Public Speaking is Good for You and Your Brand
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BUSINESS : MARKETING
Most business owners recognize that communication skills are incredibly important. Whether it’s obtaining funding, pitching new products, hiring the right team or taking exploratory meetings, shari?
15 Free Content Creation Tools for Digital Marketing in 2018 - Social Media Explorer
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BUSINESS : MARKETING
Marketers constantly experience the need to create a large number of visual, audio and textual content to realise their own creative capabilities and attract the attention of potential customers. Hence, having a diversified tool set...read more
The Simple Test Of A Great Relationship - PsyBlog
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BUSINESS : MARKETING
It takes effort to really get to know a person.
Google Launches the August Core Algorithm Update: What You Need To Know
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BUSINESS : MARKETING
Last July, Google has launched the Google Speed update, which adds mobile page loading speed as a ranking factor. Along with a new ranking factor, the July update also emphasized the need to optimize websites for mobile usage, as ?slower? websites can lose traffic should the...
Asia Argento denies all allegations, shifts blame to Bourdain
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BUSINESS : MARKETING
Argento has released a statement that makes her even harder to defend.
Attitude is Everything : By Richard Libin
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BUSINESS : MARKETING
I?ve known Dennis Tilko for more than 30 years. What?s remarkable about him is that through all these years, the only thing that?s changed is his attitude. It just keeps getting more and more positive. For Dennis, attitude is everything, and good or bad,
From Hero to Zero : By Mike Brooks
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BUSINESS : MARKETING
Being in sales is kind of like being a professional football player? In football, each result can either be celebrated (or not) for a very short time. If you win the game, you get about a day to enjoy the victory, and then it?s on to the next game where
Why is the process of buying sperm so terrible?
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BUSINESS : MARKETING
Smart Design’s Stephanie Yung shares some ideas for injecting humanity into the deeply impersonal process of bringing a life into the world.
WhatsApp will reportedly develop tools to combat fake news in India
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BUSINESS : MARKETING
India is WhatsApp’s biggest market with more than 200 million users, but recently the app has come under fire there as fake news propagates amongWhatsApp groups.
Twitch Prime ditches ad-free viewing as it woos YouTube creators
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BUSINESS : MARKETING
Watching Twitch without ads now requires a $9 per month Turbo subscription.
How to Survive the Transition to Account-Based Sales Development
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BUSINESS : MARKETING
Has hitting reset ever been easy? In sales, you can have the most productive month of your career, creating pipeline and accruing revenue so far beyond your goals that you think you’ve peaked. And?
Website Design Project Mistakes and How to Avoid Them
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BUSINESS : MARKETING
Website design projects can be a challenge to navigate and mistakes can extend the process or sour businesses on the idea of keeping their website current. How can you avoid the pitfalls of a website?
3 Ways to Activate Affiliates This Labor Day | Outsourced Affiliate Management
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BUSINESS : MARKETING
Here are 3 ways to help activate affiliates this Labor Day. This is the perfect time of year to get affiliate active since most people are looking for sales during Labor Day. Click to read more.
Make Testimonials More Persuasive
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BUSINESS : MARKETING
Before hiring writers to create positive testimonials for your website, take a look at these three unusual tactics to make testimonials more persuasive.
Serta Simmons just merged with bed-in-a-box startup Tuft & Needle
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BUSINESS : MARKETING
A mattress industry giant joins forces with a fast-growing digital startup.
Fired or laid off? Here’s how to talk about it in your next interview
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BUSINESS : MARKETING
It might sound scary, but there is a way to address losing your job tactfully.
Study says Google is collecting more data about you than you realize
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BUSINESS : MARKETING
Google appears to be scooping up information about people who use incognito mode in their browsers.
The 2,000-year-old origins of EQ and how it became a crucial job skill
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BUSINESS : MARKETING
The evolution of EQ has roots in ancient Greece, but it only came to be well known in the workplace in the last 20 years.